First established in 2016, Oxford School of Business is an international education agency with head offices based in Oxford, UK, Egypt, and Qatar. Specialising in distance learning, OSB supports students based all over the world to complete UK Ofqual approved diploma, undergraduate, and postgraduate qualifications.
The Oxford School of Business let the Kartogram team take full control of their branding project. Seeking a vibrant, energetic, and professional brand identity, we decided to centre OSB's motto, "connecting the dots", at the forefront of their business's visual design - overlaying a joined dot motif on top of the main logo to add detail and connect to OSB's business tagline. The dots are styled to resemble horoscope star constellations, reinforcing the message that OSB helps to connect students with their futures.
Keeping it simple with OSB's business name and initials in the main design, we introduced an orange, yellow, and purple colour scheme which we carried through to OSB's custom website. The finished design is versatile and eye-catching - perfect attracting new students!
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