How much does my choice of logo matter?
March 7th 2021
24

If there’s one thing you need to get right when you start your new business, it’s your logo! Here’s why choosing the right logo design to represent your brand should be a priority above everything else.

Stand out from the crowd

Modern consumers typically only take around 2 seconds to decide whether they trust a brand or not. You can use this psychology to your advantage by presenting your audience with a strong custom logo that represents your company. If your logo is designed in the right way, you’ll have no problem attracting customers and building a successful business. 

Make a great first impression

Brand identity is all about telling a story and striking a chord with your potential customer base. Your business logo is a key element of your branding that you need to get right if you want to ensure long term success. Through its colour, font, and imagery, your logo design can tell your story before your customers even reach your website. Think about what impression you want to make and use this to drive your custom logo design. 

Tell your audience what you’re about

If your business has a particular niche that makes your brand unique, your logo creates the perfect opportunity to start telling your audience about it. Your brand logo is likely going to be the first thing a potential customer comes across, so why not make the most of that? From your business cards and letterheads to your social media channels - your logo has the potential to speak to the widest audience. Make the most of it by getting your logo right. 

If your business is looking for a new logo or brand identity, get in touch with Kartogram today. Our friendly team can offer you expert advice and create unique custom logo designs that perfectly tell your brand’s story. Want to learn more? Talk to us!

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