Should my website have a blog?
October 8th 2020
15

Wondering how to get your website visits on the rise and develop your brand voice at the same time? 3 words… Start a blog!

Maintaining a blog on your website may not be at the top of your “to do” list, however, if you can find the time to post every now and again there are countless benefits to blogging on your website. If you don’t believe us, take a look at some of our top blogging benefits below. 

SEO and marketing

Regular posts on your blog will help your website to climb search engine rankings and appear higher on results lists for your most used keywords. If you include internal links within your posts (for example to your contact page or portfolio of work), you’ll also help these pages to appear higher on search engine results. If you’re struggling to get your new website out there on its own, blog posts may well help to attract new prospects - particularly if you’re answering common problems or questions your customer base are likely to have. 

Branding

Blogging is also a great way to fill the gaps of your business story for your prospects and existing customers. If you’ve streamlined your main website copy, your blog is the perfect space to talk in more detail about you and your business. It’s a more informal setting and allows the personality of your brand to come alive. What’s more, if you update your blog with your latest business news and developments, you can keep your customers up to date at all times without having to rewrite your main website copy and revisit your custom web design each time your business grows and changes. 

Engagement

Not only will you be able to tell more of your story through your blog, but through your posts you’re also giving your audience a chance to engage with you (and each other!). Comments sections can help to kick start communities - people may comment to share their experiences or respond to the problems and questions you discuss in your posts. By setting your blog up in this way, you’re creating space for communication and community that people will return to to find reliable and helpful answers. 

Social media

Blogging is a great way of connecting your website with your social media pages. Advertising new blog posts can help your business to promote consistent messages across your multiple platforms. The more activity that’s shared across your networks, the more your business is likely to appear to new customers online. Adding a blog into your custom web design therefore has benefits for all aspects of your business!

If you think a blog could help your business to grow, or if you’re not convinced and would like to learn more - get in touch with us today! Here at Kartogram we offer custom web design consultation sessions as well as custom web design and development services. Let’s have a conversation and see how we can help you!

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