Why custom web design is crucial for small businesses in 2021
February 10th 2021

There’s been a small business boom over the past 12 months, with an estimated 85,000 new businesses having been created in the UK in 2020. Many people have used job insecurity or working from home as an opportunity to start new business ventures. Whilst the timing for this is fantastic as the “shop local” trend grows, the independent business market has become more and more saturated. 

How can you ensure that your new small business will stand out in 2021? That’s where custom web design comes in.

Whether you’re running your business through social media, a platform website such as Etsy or Shopify, or if you’ve set up your own website - without clever custom web design in place you’ll likely struggle to make an impact. Whilst written content and SEO are key to making sure your page ranks well on search functions, custom web design is also vital for making your business memorable and attractive. It’s important that your branding is different from other similar businesses, whether that requires custom logo design or a full website rebuild is up to you. Take the time to assess your competition and this will help you to assess which elements of custom web design will benefit your brand’s popularity. Investing now, while the small business boom is at its peak, could lead to a great return in 2021. 

Have you started a small business recently? If you’re struggling to stand out - either on your own website or on a host platform profile - Kartogram could be the answer. Our friendly and experienced custom design team will work with you to create a bespoke and unique look for your brand, helping you to stand out from the crowd and grow your sales in 2021. Whether your business is big or small, we provide custom web design support to help every brand succeed. 

Why not check out the online Kartogram portfolio to see more of what we can do? 

Already like what you’ve seen? Get in touch with the Kartogram team directly and kick start your custom web design journey today.

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